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Chinese manufacturing is moving forward the World power tools market
Author： Views：3170 Time：2013-03-14Power Tools is society as a whole is the most widely used hardware tools, power tools because of its lightweight structure to facilitate carry and use, high production efficiency, low energy consumption, from the industry on the widespread use of indispensable tools developed to family life. With the economic globalization, the rapid development of the power tools market. According to reports, in recent years, the power tool industry showed rapid development momentum, power tools in the domestic market, the sales volume of the domestic power tools has accounted for 90% of total sales, and a variety of imported brands products accounted for only 10% of the market share.
According to statistics, more than 85% of the world now use power tools produced in China, the production of electric tools in the foreign many parts processing in China, exports account for about a world of power tools power tools 40% of the total amount of exports. Power tools in China in 2010, production reached 230 million units, a year-on-year growth rate of about 15%.
Over the years, China's power tools are mainly export, exports accounted for 85% to 90% of total production, sales accounted for 10% to 15% of domestic market share. Although a large number of export, domestic power tools in the domestic market, the market share of domestic power tools still amounted to more than 90% and form electric tools manufacturing base in Qidong, Jiangsu, Zhejiang Yongkang, Yuyao, and Guangdong.
With the global economic recovery appears repeatedly, the latest purchasing managers' index shows China electric tools export orders this year, down to low, and manufacturing companies and even forced by rising costs, the continued appreciation of the yuan pressure did not dare pick more than three months long single combined accounted for 40% of China's trade volume of European and American economic outlook is bleak, electric tools export market is in a recession. Experts predict that China's exports of electric tools is not possible to recover the peak of the growth rate.
Although our power tools come out on top in the international market, but foreign exchange earnings is very low. Reasons: First, the vast majority of Chinese-made electric tools OEM, neutral packaging sample processing, does not have its own brand; between lower prices in foreign trade companies and production enterprises, export enterprises between cheap Price Competition, resulting in product prices decreased year by year, a serious impact on the economic benefits of export enterprises; Third, China's exports almost all power tools DIY (buffet) tools, can not be used as a professional tool, this product sell at good prices.
At present, more and more high quality requirements of the users of electric tools, in particular, is very concerned about the efficiency, weight, life expectancy and other indicators. Construction industry, for example, the problem of the quality of domestic power tools mainly reflects: electric hammer easy to heat, continuous working time, a small hammer impact, vibration, operator pressing on to depth; drill is easy to wear and easy to off and so on.
In new product development, foreign enterprises have achieved paperless design, commonly used by computer-aided design, aided drafting aided manufacturing, ancillary tests, new product development cycle is only 2 to 3 months. Most of the domestic enterprises in experience design, the prototype mapping phase, new product development cycle for up to a year or more. Although computer-aided design has been applied in some companies, but the industry is not yet universal.
For a long time, China's most electric tools enterprises rely on cheap labor to survive. Now, faced with the reality of raw materials and labor costs rose sharply, only the change will have a way out, the power tool industry in China should focus on the following aspects of work.
In recent years, not only the global economic recovery is slow, the purchasing power of the market is tired, and troubled by the unfavorable factors of the power tool industry in China is still there, and a greater impact. First, steel (including silicon steel sheet), copper (enameled copper products), aluminum, magnesium alloy, engineering plastics and other raw material prices rose sharply, the production costs continue to climb. Second, the continuous appreciation of Renminbi, the more obvious impact to the export of power tools. While many enterprises for RMB appreciation, the price was appropriate upward adjustment, but the total can not keep up the pace of appreciation. Third, is the shortage of funds. Labor costs rise sharply.
It is understood that, in the China Science and Technology Hardware City, a growing number of electric tools vendors work hard to do the domestic market, and some advertising to increase awareness, some frequently participate in various fairs, some big fight fellow brand, market competition, the more play an increasingly strong.
Electric tools as Yongkang eight pillar industries, traditionally export-oriented characteristics are very obvious, foreign trade export is a big support for the survival and development of Yongkang electric tool industry. With cost advantages, of Yongkang electric tools industry occupy a larger market share in the international. However, rising raw materials, appreciation of the renminbi, weak foreign markets, the rapid decline of lead of Yongkang electric tools trade orders, this of Yongkang electric tool industry is undoubtedly a heavy blow, many companies discontinued or diverted to the rest of the enterprise is also difficult Day. Yongkang electric tool industry in the face of difficulties, turning to the vast domestic market, actively adjust the marketing strategy, positioning the domestic market demand. According to statistics, in the first half of this year, Yongkang power tools sales of 75.18 million units, a year-on-year growth of 22%, including a significant increase in the domestic market, sales.
More discerning domestic electric tools market quality and brand power tools, regardless of power tools dealer, or directly to the user, are very address the quality and brand of power tools. Therefore, the market to the good quality, good brand power tools raked. This is a way to improve the power tools market matures. At home and power tools market brand awareness and brand effect is more convex, a lot of power tools dealer, especially a little strength and size of power tools dealer, dealership good brand power tools showed high enthusiasm. Electric tools enterprises prestigious title 6 brand-name products, as well as a number of provinces (municipalities) brand power tools products are subject to market more care and generally feel good market outlets, produced seemed busy, some even shouting too late to produce. According the International Model Association Secretary-General Luo Baihui research, Shanghai Rui Qi Tools Co., Ltd., Zhejiang Boda Electric Appliance Co., Ltd., the iron hammer Electric Tools Co., Ltd., Jiangsu Dong Cheng Electric Tools Co., Ltd., product quality, excellent brand electric tool business, marketing situation were good.
According to statistics, more than 85% of the world now use power tools produced in China, the production of electric tools in the foreign many parts processing in China, exports account for about a world of power tools power tools 40% of the total amount of exports. Power tools in China in 2010, production reached 230 million units, a year-on-year growth rate of about 15%.
Over the years, China's power tools are mainly export, exports accounted for 85% to 90% of total production, sales accounted for 10% to 15% of domestic market share. Although a large number of export, domestic power tools in the domestic market, the market share of domestic power tools still amounted to more than 90% and form electric tools manufacturing base in Qidong, Jiangsu, Zhejiang Yongkang, Yuyao, and Guangdong.
With the global economic recovery appears repeatedly, the latest purchasing managers' index shows China electric tools export orders this year, down to low, and manufacturing companies and even forced by rising costs, the continued appreciation of the yuan pressure did not dare pick more than three months long single combined accounted for 40% of China's trade volume of European and American economic outlook is bleak, electric tools export market is in a recession. Experts predict that China's exports of electric tools is not possible to recover the peak of the growth rate.
Although our power tools come out on top in the international market, but foreign exchange earnings is very low. Reasons: First, the vast majority of Chinese-made electric tools OEM, neutral packaging sample processing, does not have its own brand; between lower prices in foreign trade companies and production enterprises, export enterprises between cheap Price Competition, resulting in product prices decreased year by year, a serious impact on the economic benefits of export enterprises; Third, China's exports almost all power tools DIY (buffet) tools, can not be used as a professional tool, this product sell at good prices.
At present, more and more high quality requirements of the users of electric tools, in particular, is very concerned about the efficiency, weight, life expectancy and other indicators. Construction industry, for example, the problem of the quality of domestic power tools mainly reflects: electric hammer easy to heat, continuous working time, a small hammer impact, vibration, operator pressing on to depth; drill is easy to wear and easy to off and so on.
In new product development, foreign enterprises have achieved paperless design, commonly used by computer-aided design, aided drafting aided manufacturing, ancillary tests, new product development cycle is only 2 to 3 months. Most of the domestic enterprises in experience design, the prototype mapping phase, new product development cycle for up to a year or more. Although computer-aided design has been applied in some companies, but the industry is not yet universal.
For a long time, China's most electric tools enterprises rely on cheap labor to survive. Now, faced with the reality of raw materials and labor costs rose sharply, only the change will have a way out, the power tool industry in China should focus on the following aspects of work.
In recent years, not only the global economic recovery is slow, the purchasing power of the market is tired, and troubled by the unfavorable factors of the power tool industry in China is still there, and a greater impact. First, steel (including silicon steel sheet), copper (enameled copper products), aluminum, magnesium alloy, engineering plastics and other raw material prices rose sharply, the production costs continue to climb. Second, the continuous appreciation of Renminbi, the more obvious impact to the export of power tools. While many enterprises for RMB appreciation, the price was appropriate upward adjustment, but the total can not keep up the pace of appreciation. Third, is the shortage of funds. Labor costs rise sharply.
It is understood that, in the China Science and Technology Hardware City, a growing number of electric tools vendors work hard to do the domestic market, and some advertising to increase awareness, some frequently participate in various fairs, some big fight fellow brand, market competition, the more play an increasingly strong.
Electric tools as Yongkang eight pillar industries, traditionally export-oriented characteristics are very obvious, foreign trade export is a big support for the survival and development of Yongkang electric tool industry. With cost advantages, of Yongkang electric tools industry occupy a larger market share in the international. However, rising raw materials, appreciation of the renminbi, weak foreign markets, the rapid decline of lead of Yongkang electric tools trade orders, this of Yongkang electric tool industry is undoubtedly a heavy blow, many companies discontinued or diverted to the rest of the enterprise is also difficult Day. Yongkang electric tool industry in the face of difficulties, turning to the vast domestic market, actively adjust the marketing strategy, positioning the domestic market demand. According to statistics, in the first half of this year, Yongkang power tools sales of 75.18 million units, a year-on-year growth of 22%, including a significant increase in the domestic market, sales.
More discerning domestic electric tools market quality and brand power tools, regardless of power tools dealer, or directly to the user, are very address the quality and brand of power tools. Therefore, the market to the good quality, good brand power tools raked. This is a way to improve the power tools market matures. At home and power tools market brand awareness and brand effect is more convex, a lot of power tools dealer, especially a little strength and size of power tools dealer, dealership good brand power tools showed high enthusiasm. Electric tools enterprises prestigious title 6 brand-name products, as well as a number of provinces (municipalities) brand power tools products are subject to market more care and generally feel good market outlets, produced seemed busy, some even shouting too late to produce. According the International Model Association Secretary-General Luo Baihui research, Shanghai Rui Qi Tools Co., Ltd., Zhejiang Boda Electric Appliance Co., Ltd., the iron hammer Electric Tools Co., Ltd., Jiangsu Dong Cheng Electric Tools Co., Ltd., product quality, excellent brand electric tool business, marketing situation were good.
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